“In the book, I’ve also tried to give readers a sense of the personal journey that Michelle and I went through during those years, with all the incredible highs and lows. And finally, at a time when America is going through such enormous upheaval, the book offers some of my broader thoughts on how we can heal the divisions in our country going forward and make our democracy work for everybody — a task that won’t depend on any single president, but on all of us as engaged citizens.”
Obama’s book, like his previous ones, will be released by Crown, a division of Penguin Random House.
The 768-page book is the most anticipated presidential memoir in memory, as much or more because of the quality of the writing than for any possible revelations. He has been called the most literary president since Abraham Lincoln and has already written two highly praised, million-selling books: “Dreams from My Father” and “The Audacity of Hope,” both of which have been cited as aiding his presidential run in 2008 and making him the country’s first Black president.
Even with a substantial list price of $45, “A Promised Land” is virtually guaranteed to sell millions of copies, and has an announced first printing of 3 million. But it will face challenges far different from most presidential memoirs, and even from former first lady Michelle Obama’s blockbuster book, “Becoming,” which came out two years ago and has sold more than 10 million copies.
Because of the pandemic, the former president will likely be unable to have the spectacular arena tour that Michelle Obama had, what was then an unprecedented launch for a political book. Barack Obama also may find his book coming out at a time when the Nov. 3 election is still undecided and the country far more preoccupied with who the next president will be than with events of the past.
Obama has taken longer than most recent presidents to complete his memoir, with the first volume coming nearly four years after the end of his second term. (George W. Bush’s “Decision Points,” a single volume, came within two years). He has been writing during unusual times, even before the pandemic spread earlier this year. His successor in the White House, Donald Trump, has attacked and upended achievements of the Obama administration ranging from the Iran nuclear treaty to “Obamacare.”
Obama is not the first president to publish more than one volume of memoirs; Dwight Eisenhower also wrote two. But he had been expected to write just one when Penguin Random House first announced, in February 2017, a multimillion joint publication deal with Barack and Michelle Obama. On Thursday, Crown Publisher David Drake cited the scale of Obama’s ambition to write a book that captures the experiences of being president and offers an inspiring story for young people.
“As his writing progressed and the scope of the memoirs continued to grow, he ultimately decided to write two volumes,” Drake said.
The November release will be welcomed not only by Obama readers, but by booksellers and fellow publishers who anticipate that the massive demand for “A Promised Land” will raise sales for everyone. Its popularity may also present another complication: The publishing industry has struggled with chronic printing shortages in the U.S. over the past two years, leading to frequent delays. Drake said that Crown had taken several measures to minimize disruption, from printing one-third of the copies in Germany to arranging for a U.S. plant that had been scheduled to close in October to remain open for two additional months.
“The president’s book should not impact the U.S. print market more significantly than other major bestsellers of late,” Drake said.